Privacy Policy

This Privacy Policy explains how AdRamen Pty Ltd ("Company," "we," "us," or "our") collects, uses, discloses, and protects personal data when you access or use the VidTally platform, our websites, applications, dashboards, APIs, integrations, and related services (collectively, the "Service").

This Privacy Policy should be read together with our Terms and Conditions.

1. Scope

This Privacy Policy applies to personal data we collect when:

• you visit or use the Service;
• you create an account or purchase a subscription;
• you contact us for support, sales, or other inquiries;
• you connect integrations or use APIs;
• you submit URLs, account handles, public content references, reports, files, notes, or other materials through the Service.

It does not apply to third-party platforms, websites, or services that are not operated by us, even if they integrate with the Service.

2. Categories of Personal Data We Collect

Depending on how you use the Service, we may collect the following categories of personal data.

A. Account and Contact Information

• name;
• email address;
• company or organization name;
• job title;
• account login credentials and authentication data.

B. Billing and Transaction Information

• subscription plan details;
• purchase history;
• invoice and payment status;
• limited billing details supplied through our payment providers.

We do not typically store full payment card numbers ourselves. Payment information is generally handled by third-party payment processors.

C. Service Usage Information

• IP address;
• browser type;
• device identifiers;
• operating system;
• approximate location derived from IP address;
• log data, timestamps, session data, and diagnostic information;
• pages, features, and workflows used within the Service.

D. Customer Data You Submit

• social media account URLs, video URLs, handles, lists, campaign labels, notes, and uploads;
• user-generated comments, internal annotations, exports, and report settings;
• communications you send through support or feedback channels.

E. Public Platform Data

If you ask the Service to track public accounts, posts, or videos, we may collect and store publicly available content, metadata, and performance metrics from supported third-party platforms, including profile information, post URLs, view counts, engagement counts, timestamps, captions, thumbnails, and similar public-facing data.

F. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, local storage, SDKs, and similar technologies to operate the Service, remember preferences, analyze usage, and improve performance.

3. How We Collect Personal Data

We collect personal data:

• directly from you;
• automatically when you use the Service;
• from third-party providers such as payment processors, analytics providers, authentication providers, and cloud infrastructure vendors;
• from public sources and supported third-party platforms when you choose to track public accounts or content.

4. How We Use Personal Data

We may use personal data to:

• provide, maintain, and improve the Service;
• create and manage accounts;
• authenticate users and secure the Service;
• process subscriptions, invoices, renewals, and payments;
• track usage, enforce plan limits, and calculate overages;
• deliver reports, alerts, exports, dashboards, and other requested features;
• respond to support requests, sales inquiries, and feedback;
• detect, investigate, and prevent fraud, abuse, and security incidents;
• comply with legal obligations and enforce our agreements;
• develop, analyze, and improve product features using aggregated or de-identified information.

We may also use business contact information to send service-related notices, product updates, and, where permitted by law, marketing communications. You can opt out of marketing emails at any time by using the unsubscribe link or contacting us at privacy (at) vidtally (dot) com.

5. Legal Bases for Processing

If data protection laws such as the GDPR apply, we rely on one or more of the following legal bases:

• performance of a contract with you;
• our legitimate interests, including operating, securing, and improving the Service;
• compliance with legal obligations;
• your consent, where required by law.

6. How We Disclose Personal Data

We may disclose personal data to:

• cloud hosting, infrastructure, and storage providers;
• payment processors, billing vendors, and accounting providers;
• analytics, monitoring, and customer support providers;
• authentication, security, and fraud prevention providers;
• professional advisers such as lawyers, auditors, and insurers;
• competent authorities, courts, regulators, or law enforcement where required by law;
• a buyer, investor, successor, or affiliate in connection with a merger, financing, acquisition, restructuring, or sale of all or part of our business.

We may also disclose aggregated or de-identified information that does not reasonably identify an individual.

We do not sell personal data for money.

7. Third-Party Platforms and Integrations

The Service may rely on or connect with third-party platforms, including social media platforms and other business tools. When you use those integrations:

• we may receive data made available by those third parties;
• those third parties may independently collect or process data under their own privacy policies; and
• availability, accuracy, and retention of third-party data may change without notice.

You are responsible for ensuring that your use of third-party platforms and integrations complies with their applicable terms and policies.

8. International Data Transfers

Your personal data may be processed in countries other than the country where you are located. Those countries may have data protection laws that differ from your local laws.

Where required by law, we will use appropriate safeguards for international data transfers, such as contractual protections or other recognized transfer mechanisms.

9. Data Retention

We retain personal data for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

• provide the Service;
• maintain your account;
• comply with legal, tax, accounting, and regulatory obligations;
• resolve disputes;
• enforce agreements; and
• protect against fraud or abuse.

Retention periods may vary depending on the category of data, the nature of the Service, and legal requirements. Public Platform Data, logs, backups, exports, billing records, and support records may be retained for different periods.

When we no longer need personal data, we will delete it, anonymize it, or securely store it until deletion is feasible.

10. Security

We use reasonable technical, administrative, and organizational measures designed to protect personal data against unauthorized access, loss, misuse, alteration, and disclosure. However, no internet-based service or storage system is completely secure, and we cannot guarantee absolute security.

11. Your Rights and Choices

Depending on your location and applicable law, you may have rights to:

• access personal data we hold about you;
• correct inaccurate or incomplete personal data;
• delete personal data;
• restrict or object to certain processing;
• receive a portable copy of personal data;
• withdraw consent where processing is based on consent;
• opt out of marketing communications;
• lodge a complaint with a data protection authority.

To exercise applicable rights, contact us at privacy (at) vidtally (dot) com. We may need to verify your identity before completing your request.

If you are an authorized agent submitting a request on someone else's behalf, we may require proof of your authority.

12. Cookies and Similar Technologies

We use cookies and similar technologies for purposes such as:

• keeping users signed in;
• remembering preferences and settings;
• analyzing traffic and product usage;
• improving reliability and performance;
• measuring marketing effectiveness, where applicable.

You can control cookies through your browser settings. If you disable certain cookies, some parts of the Service may not function properly.

13. Children's Privacy

The Service is not directed to children, and we do not knowingly collect personal data from anyone under 18. If you believe a child has provided personal data to us, contact us at privacy (at) vidtally (dot) com, and we will take appropriate steps.

14. Data Related to Public Social Media Content

Because the Service is designed to monitor public social media accounts and content, some information processed through the Service may concern creators, publishers, or other individuals whose content is publicly available on third-party platforms.

Our role in relation to such public data may depend on the circumstances. In many cases, we act as an independent controller for limited operational purposes such as indexing, displaying, organizing, and reporting on publicly available information you choose to track.

If you believe the Service is displaying public data in a way that violates applicable law or your rights, contact us at privacy (at) vidtally (dot) com with sufficient detail for review.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version and revise the "Last updated" date above. Where required by law, we will provide additional notice.